VIII、International Master of Business Administration program(IMBA)
Core courses are indispensable training for advanced studies, which are directly related to the major functions performed by managers. These courses are designed to expose the students to the fundamentals of management in business organizations. Students are required to take at least 24 credits of 8 core courses.
Managerial Economics is concerned with the application of economic principles and methodologies to business decision problems. In this course students will increase their understanding of economics and learn a variety of techniques that will allow them to solve business problems relating to costs, prices, revenues, profits, and competitive strategies. The over-riding goal of the course is to make students better decision- makers in a business or institutional context but the principles and techniques are also applicable to personal financial and economic decisions. A subsidiary purpose of the course is to sharpen analytical skills so that students will be better able to recognize and solve decision problems in different contexts. The course, accordingly, is concerned with both theory and practice: the theory serves to sharpen analytical skills, and the practice will give experience in the application of the principles and techniques to real-world business problems.
The purpose of this course is to introduce the students the basic knowledge of using relevant accounting information for decision making. Particularly this course attempts to accomplish two major objectives:1. How to establish the accounting information system for operations；2. How to use the established accounting information to help the firm improve its competitive ability by making right decisions and choosing suitable strategies.
Learning basic statistical concept and techniques with application
in business management
Business Research Methods
1. Identify the different kinds of scientific research methods, including their principles and procedures; 2. Understand measurement scales, including its reliability and validity; 3. Design a questionnaire, a sample and data collection methods to be used in a survey; 4. Understand various data analysis techniques by using SPSS and AMOS program; 5. Develop research framework, research hypotheses; 6. Select appropriate survey and data analysis methods; 7. Conduct research proposals and write research reports.
Human Resources Management
1.Develop an understanding of core strategic HRM practices related to expatriation processes of: Staffing; Selecting Talent; Training and Development; Compensation; Performance Management; Retention of Talent；2.Analyze key “cultural dimensions” in order to implement HRM strategies and systems in a culturally sensitive manner while balancing organizational integration and localization pressures (e.g. the “Global-Local Dilemma.”)；3.Gain knowledge about the vital role, cultural-adjustment training and the management of expatriates in order to become and act as corporate “culture bearers”；4.Discover how leading edge multinational companies are addressing expatriate assignments, management, and global mobility concerns；5.Gain an appreciation of the challenges that the complex global business environment presents to companies and all managers.
The primary objective of the corporate finance course is to enhance students’ understanding of the decisions made by finance managers in organizations. These decisions include choosing between competing investment opportunities, asset valuation, measuring risk and return, financing of the firm’s operations, dividend policy, capital structure decisions, and valuation of financial instruments.
This course is designed to help you develop strategic marketing decision-making skills. You will learn to apply these skills to: 1. strategic marketing planning；2. market opportunity analysis and targeting；3. marketing mix decisions；5. ethical issues.
To help the students learn relevant behavior of skills by utilizing multi-media teaching materials；To provide the students with macro and micro viewpoints of organizational management.
Production and Operations Management
Production and operational management is a part of total company operational management responsible for producing goods and services. It will be horizontally linked to other part of the organization such as finance, or sales and marketing, or administration. Further, it is also supported vertically by many functions such as R&D, production engineering (PE), QA, production material control (PMC), pre-production (PP), mass production (MP), return material analysis (RMA), procurement, inventory control, customer service (CS), supply chain management, project management, MRP/ERP, rolling forecast, fulfillment, reliability and flexibility, etc.
This class will cover some theoretical background of the functions but most importantly, it will be based on practical experience sharing. It shall also be reflected in a case study that student will select during this course of study.
Business Policy and Strategy
1. To develop an understanding of the issues of, and methods for formulating and implementing different levels of strategy；2. To develop an understanding of the process of analyzing external and internal environments of the firms；3. To develop the understanding by use of a variety of cases, readings, and reports to augment 1 and 2